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Wilder and Soul
The Rowan Rancher - Red
Authenticity
Guaranteed
Ships in
2-4 Weeks
Final
Sale
Description
Bold, clean, and effortlessly western — the Rowan is a modern rancher built for the woman who leads with quiet strength and unmistakable style. Its firm shape, lifted brim, and structured silhouette give it that striking presence the rancher shape is known for, while the adjustable inner band makes it easy to dial in the perfect fit.
Crafted from premium merino wool felt, the Rowan holds strong in every season — from dusty rodeo grounds to Sunday markets to wide-open backroads. Water-repellent, durable, and made to last, it’s a hat that speaks before you do.
Timeless. Confident. Western to the core.
The kind of piece you’ll wear again and again.
Details
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Structured 3 ¾” lifted rancher brim
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Firm, stiff merino wool felt body
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Teardrop-style crown
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Adjustable cotton sweatband for a custom fit
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Water-repellent construction
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Premium 100% merino wool felt
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Made in Ecuador
- satin lined
Sizing
Adjustable Inner Band
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S/M: Fits 54–57cm
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M/L: Fits 54–57cm (same size as S/M, just labeled differently)
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L/XL: Fits 58–61cm
Shipping
Ships within 2-4 weeks. If the estimated time seems a bit long, it's because many items are shipped in bulk at the end of the sale (on May. 16), which is what affords you the discount. Some items are also made-to-order and/or are shipping internationally. The best things are worth waiting for!
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