Born in the gritty streets of London, Underated is a men’s lifestyle brand on a quest to give voice to the underdogs of the world. Purposefully dropping the extra "r" in their name to symbolize their mission, Underated brings high fashion to urban innovators in a way that transcends the conventions of art and style. Underated prides itself on the fact that they came from nothing to make something — and strives to design unique, on-trend, yet unpretentious garments that inspire to do the same.
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