Shark

Back in 1997, SHARK's founders - a young team of sports and fashion lovers - came up with the idea of creating an accessory aimed entirely at the young or up-and-coming man. They chose the name SHARK in homage to the classic myth that sharks must never stop moving in order to stay afloat. It's an image that typifies the powerful and forward-propelled vitality they see in the type of man who'd wear this signature sport watches.