Rufskin Denim

For over a decade, Rufskin Denim has become more of a lifestyle for its wearers, rather than being just another pair of jeans for them to put on. The Southern California-based brand, which also includes underwear, swimwear, sportswear and accessories, was created to enhance the individuality of the male form, while redefining the concept of what sexy can look like. Rufskin was built on the foundation of "vintage, sexy, masculine, athletic and futuristic," when its owner and head designer, Hubert Pouches, created the company in early 2000.