Milton Glaser // Sony Tape // 1980 Offset Lithograph

"Sony Tape" by Milton Glaser, Offset Lithograph printed in 1980 from an edition size of 2500. First edition advertising poster for Sony Tape by Milton Glaser.

Milton Glaser has been called the father of the modern poster. He is an American graphic designer born in New York City to Hungarian Jewish immigrants. He is famous for the I Love New York logo, the psychedelic Bob Dylan poster, and the Brooklyn Brewery logo, and his inspirations include Marcel Duchamp's Self-Portrait and Robert Indiana's LOVE design. In 1954 he co-founded Push Pin Studios with fellow Cooper grads Edward Sorel, Seymour Chwast, and Reynold Ruffins, which he directed for 20 years and which became a defining presence in the world of graphic design. In 1968 he also co-founded New York Magazine with Clay Felker. He has exhibited at numerous museums internationally and designed and illustrated more than 300 posters. He was awarded the National Design Award Lifetime Achievement from the Cooper-Hewitt National Design Museum, and is also the first graphic designer to receive the National Medal of Arts.