Normal Timepieces

Normal is exactly as it sounds, a subtle design that delivers precisely what you need, the time- nothing more, nothing less.

Designer Ross McBride created Normal Timepieces as a venue to express his own aesthetic, and thoughts on design. He has been greatly influenced by pioneering mid-century American design, as well as the Japanese sense of minimalism and craftsmanship.

"The products we choose to wear are extensions of us. They should act to reinforce our persona, not distract from it."