Founded in 2015, Nifty Genius was born of a love of fashion and a subsequent frustration with how it has underserved the modern man. They've introduced a curated menswear experience that serves the informed gentleman through understated yet elegant garments, bags, footwear, headwear, accessories, and more, with a focus on quality, craftsmanship and quiet luxury. Cultural lines across music, art, technology and fashion are blurring, dissolving the boundaries between them. Nifty Genius exists in that movement like no other brand, combining street contemporary, American sportswear and casual wear in variable measures to deliver personalized style that never blends in.
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