Merc started out as a market stall on London's trendy Carnaby street in 1967, but quickly grew into a worldwide fashion influencer. As part of the Mod craze that overwhelmed Carnaby St, Merc became very involved with the music scene and still is to this day. Although originally inspired by and tailored towards the Mod culture, Merc has since adapted and grown to reach a wider clientele, while managing to retain a unique and distinctive identity.
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