Jovoy Paris // Ambre Premier Eau De Parfum // 3.4oz

Beware of first impressions. A sweet whisper brings to mind cotton candy – simple innocence, and yet Ambre Premier hides its real intentions and lives up to its name. Grandiose and out to conquer, it tattoos skin with a voluptuous and indelible mark that leaves nothing to chance and even less to weakness. Night time is its preferred domain, passionate nights that are profound and sensual, where the heat of its lingering wake collides with the first light of dawn, as if to better defy the day.

Jovoy Paris Parfumes is the story of an enchanting renaissance, that of a Parisian perfume house born in 1923 and then forgotten for over 80 years. In 2010, François Hénin decided to give it new life. After years pursuing scents deep into Vietnamese forests, followed by a detour through Grasse, Hénin had acquired unique expertise. Now the house's creator and Artistic Director, he is making JOVOY Parfumeur Parisien an emblematic hallmark of niche contemporary perfumery.

All JOVOY creations have a beguiling story to tell, originating from a personal meeting or experience. The complete opposite of standardised global creations, JOVOY stands for the dream of exceptional perfumery—part of a notable French tradition and far from ostentation and elitism. A dream the house wishes to share with all those who want pure fragrances that arise out of emotion to carry them away on a journey.