Lotto Sportswear

Lotto was established in 1973 by the Caberlotto family in Montebelluna, northern Italy, the world center of footwear manufacturing. Playing professionals provided input in both the design and fine-tuning of the products. This involvement, together with the athletes’ public images helped make the company a leader in tennis and football. During this same period, Lotto expanded into the export market, and its international business grew rapidly. Ten years later the brand was being distributed in more than 60 countries around the world.