Leonetto Cappiello

Leonetto Cappiello, one of the most acclaimed European artists of the early 20th century, revolutionized advertising by transforming it into a collectible art form. He created an impressive aesthetic effect by painting figures on a monochrome background combined with vividly colored graphics. Cappiello’s innovative style changed advertising techniques and continues to influence contemporary visual ad designs today. His legacy and style has inspired and influenced many artists of his time including Georges Massiot, Achille Luciano Mauzan, Marcello Dudovich as well as current contemporary artists such as Jean Pierre Got.