JNCO Clothing

With its roots established in 1985, the JNCO brand catapulted from a Los Angeles cult brand to global recognition in the 1990’s through its groundbreaking denim line. Non-conformist, innovative and truly original, JNCO immersed itself in the skate, music and art counterculture that was undoubtedly Southern California. What emerged was more than a brand: JNCO defined a way of life that pushed the limits, encouraged creativity and championed individuality creating the original lifestyle brand.