When designer Jade Howe launched his eponymous label in 2001, he was quickly recognized for his distinctly West Coast perspective and tailored eye. A Southern California native, Howe wanted his label to represent a group of people who had connections to Californian style, but who were growing up and looking for something to wear that didn't look overly young. Today, Howe has evolved into a contemporary American brand for the Indie Executive: creative and career-minded guys who are as comfortable in the studio as they are on the sand.
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