What happened to the ‘sport’ in sportswear? The industry has forgotten its most important players: athletes. It’s not important how celebrated of an athlete you are. What is important is when you’re making an athletic move, big or small, you’re wearing the apparel that will benefit you the most. Greatness Wins saw there’s a need for something better. All athletes deserve something better, and we’re stepping up to the plate. Derek Jeter and e-commerce entrepreneur and UNTUCKit Founder Chris Riccobono have joined forces with Misty Copeland as well as the Great One, Wayne Gretzky, to introduce Greatness Wins: athletic wear for the modern athlete.
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