Farah was at the forefront of the movement to make men's clothing more casual in the wake of World War I. Starting out with a line of chambray shirts in the '20s, and dominating the UK trouser market by the '70s, the brand is associated with everything from the mod movement and funk to current-day Brit Pop. With all that history behind it, it's no surprise that Farah is expert at creating timeless, wearable clothes that always have a distinct air of cool.
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