Eterna

At the absolute height of Swiss watchmaking luxury, Eterna has been manufacturing the best of the best since 1856. Done entirely in-house from design to production, Eterna's extreme level of control and craftsmanship earned it the rare moniker of official watch manufacturer. Every single watch produced in their workshops has a distinctive personality, including original technical features — Eterna is the creator of the famed ball-bearing-mounted rotor for self-winding movements — and an assertive design. Pick up one of these timeless pieces today — they're all brand new for 2014.