Sunday Citizen is a Miami-based home brand born from a luxury hotelier's obsession with the perfect blanket — best known for its signature "Snug" fabric, a cloud-soft microfiber used across their bestselling throws, comforters, and shams. They've built their identity as fabric innovators, engineering materials for softness, breathability, and durability, with a "curators of soft" positioning that's made them a viral favorite in bedding. Our Sunday Citizen — Men's Bedding collection pulls the brand's core bedroom essentials (sheets, comforters, duvets, throws, pillows) into a curated, masculine-leaning edit — stripping out the florals, animal prints, and women's loungewear so the line reads clean and gender-neutral for our customer base.